On the Brightside™

On the Brightside is a kanna-infused beverage made for calm and clarity.

I served as creative director, designer, and web developer during On the Brightside's launch period, from before it had a name until its debut in-market and online.

[background image] image of a creative workspace (for a tattoo studio)
image of an inspiration board for logo design
image of hands on an appointment booking on a tablet
image of game development process (for a mobile gaming) - collaborative team meeting
[digital project] image of past client project in a gallery setting

Scope:
Naming & Brand Identity
Creative Direction
Web Design & Development
SEO/CRO
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On the Brightside began as response to Millenial and Gen Z interest in sobriety. I served as the steward of the brand's visual creation, oversaw packaging development, designed, built, and managed the e-commerce store, and kept visuals consistent throughout the brand's development phase.

I worked with the CEO, COO, and the small marketing team to ensure a successful launch.

More work available upon request.