Cantrip

Cantrip is the top-selling hemp soda in the United States.

I served as creative director, graphic designer, web developer, and primary marketer for Cantrip from its inception through its growth into a national, multimillion-dollar company.

[background image] image of a creative workspace (for a tattoo studio)
image of an inspiration board for logo design
image of hands on an appointment booking on a tablet
image of game development process (for a mobile gaming) - collaborative team meeting
[digital project] image of past client project in a gallery setting

Scope:
Naming & Brand Identity
Package Design
Trade Show & Retail Design
Web Design & Development
SEO/CRO
Creative Direction
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Cantrip started as an idea and grew into a multimillion-dollar company. I built every part of the brand, from the identity and packaging to the campaigns, in-store displays, and e-commerce store, and kept it consistent from shelf to screen at every stage of growth.

For 5 years, I was the sole marketer, designer, and developer. I worked closely with the CEO and COO for both everyday needs and large-scale projects.

More work available upon request.